The Barry Deck Group is delighted to announce we are now in Amsterdam and New York. Beyond the jet lag and time zone confusion lies a deeper truth; when you’re in more than one place at once, the experiences enrich each other. We’re excited to offer perspectives from both sides of the Atlantic, as well as expanded services and expertise.

For their 2008 re-launch, Moss needed to show New York that they had a progressive, green, global vision that people could identify with. We re-wrote the voice they use on their signs and their web site to sound like a smart friend, not an amalgamation of corporate interests. We gave them a logo that feels organic and spontaneous, and a system of colors, illustrations, and fonts. The visual language needed to combine nature with technology, to show Moss understands the balance between the buildings they sell and the planet that supports them.

We designed their system to radiate the warmth and humanity that’s usually lacking in real estate. To help them get the mix just right, we delivered guidelines and executions for Brand Strategy, Verbal Tone, and Visual Identity.

Soon after their new signs went up around the city, Moss reported a three-hundred percent increase in call-response. Now New Yorkers know there’s a real estate brokerage that has the vision and desire to help make the world a better place.

Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.

Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.

When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.

She has a four-year-old daughter named Tula, who inspires her, in every project, to find what’s good for humanity’s future. < BACK

As designer of 20 typeface families, including Template Gothic (called “the typeface of the 90s” by Rick Poynor), Barry has been helping brands find their visual voice since he received his MFA in Visual Communications from the California Institute of the Arts back in 1989.

Since then, he has spent nearly two decades pushing edges and leading creative teams in innovative branding initiatives for global consumer brands and extending visual languages across media and platforms from environments to interactive and TV.

In addition to two years at Ogilvy and Mather’s Brand Integration Group (BIG), his clients have included Coca-Cola, MTV Networks, DuPont, SAP, AT&T Wireless, Atlantic Records, Conde Nast Publishing, Sundance Channel, Monsanto, MCI, and MoMA.

His work has been published in numerous books, such as History of Graphic Design by Philip Meggs, as well as periodicals including the New York Times Magazine, Wired, Metropolis, Émigré, and Graphis. He has lectured and taught internationally and his work is in the permanent collection of the Cooper-Hewitt National Design Museum.

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Emily has spent over a decade in agencies and branding firms in Asia and North America leading talented, passionate teams to build brands that live long beyond promotional campaigns. She believes that powerful brands begin with people who care, doing work they love. This belief is the lens through which she views her clients and her teams.

Raised in Singapore and educated in the United States, she has a natural understanding of Eastern and Western culture.

Her work has helped amplify and extend brands like Chipotle, Coca-Cola, Cathay Pacific, Audi, Landsend, Harley-Davidson Singapore, Motorola, NASDAQ, United Overseas Bank, Novartis, and Merck, while winning many awards.

She has an MFA in Visual Communications from the California Institute of the Arts and a BFA in Graphic Design from Daemen College.

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Anita, owner of Current Issue BV, (we like to work with them) would rather do great work than write her bio. Even though she’s led projects for Wieden+Kennedy, DreamWorks SKG, Razorfish LA, and Warner Bros., she insists nobody reads bios and the work should speak for itself.

Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.

Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.

When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.< BACK

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There are one hundred billion neurons per brain, give or take the results of natural neurological prunings. Now think of all the human brains on this planet. Too many neurons to fathom, but that’s where your brand lives - in the electric ether of humanity’s consciousness. Exciting, no?

The ether thinks. It thinks of apples and oranges, Apple and Oranje. Snooki, Snickers and Nike. It thinks of you. You influence its thoughts. You have a relationship with the neurons, a relationship with humanity. So how do you want that relationship to play out? That’s our favorite question.

- -Eyeballs are passive. They once vegetated on the Laz-E-Boys, couches, cinema seats and shag carpets of the world, bathed in flickering light.

Today, the neurons have seized control. Neurons are making decisions. They are blogging and twittering, facebooking and flickring. They are creating media content about YOUR brand. And we’re not talking about any digital revolution either. Old news. The marketer’s battle for mindshare has shifted locales — from mass messaging to the personal preferences of every niche market — the myriad details of each brand experience, from awareness all the way through to disposal — in all five senses and maybe more.

And now, your boss, every agency’s clients, every client’s customers, every politician’s constituents — and everyone else wants a daunting “more” for “a-great-deal!” less.

But there is good news. People respond to experiences. We seek what gives us the radiance of pleasure, the sexiness of intrigue, and the stable trust of a long-term relationship. For brands of today, doing has become more important than saying. Every aspect of how people experience a brand — formulation, packaging, retail experience, customer service, each minute detail of product design, the entire relationship a brand builds with the world — is more important than ever. Build stronger relationships, win more mindshare, make more money. That’s our favorite answer.

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For years, we’ve been helping Coca-Cola to refine their brand identities and create delightful packaging. These cans started appearing in stores around the world in early 2008.

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We helped Moss Real Estate Group renovate the words they use and the face they show the world.

A handheld wireless text messaging device for teens was nearing release. We gave them a name, a logo, a package, and an ad campaign.