Brand Launch: AT&T Ogo
A handheld wireless text messaging device for teens was nearing release. We gave them a name, a logo, a package, and an ad campaign.
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Services
+ Brand Identity
+ Brand Strategy
+ Activation of New Brands
+ Revitalization of Old Brands
+ Brand Guidelines
+ Packaging Systems
Clients
+ The Coca-Cola Company
+ AT&T Wireless
+ DuPont
+ SAP
+ Sundance Channel
+ Moss Real Estate Group
+ Monsanto
+ Nickelodeon
+ Vh1
+ MoMA
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If you’ve spent a few moments with a Coca-Cola, visiting the MoMA, flipping through a Conde Nast magazine or glancing at MTV, you’ve probably already spent a moment or two with Barry.
As designer of 20 typeface families, including Template Gothic (called “the typeface of the 90s” by Rick Poynor), Barry has been helping brands find their visual voice since he received his MFA in Visual Communications from the California Institute of the Arts back in 1989.
Since then, he has spent nearly two decades pushing edges and leading creative teams in innovative branding initiatives for global consumer brands and extending visual languages across media and platforms from environments to interactive and TV.
In addition to two years at Ogilvy and Mather’s Brand Integration Group (BIG), his clients have included Coca-Cola, MTV Networks, DuPont, SAP, AT&T Wireless, Atlantic Records, Conde Nast Publishing, Sundance Channel, Monsanto, MCI, and MoMA.
His work has been published in numerous books, such as History of Graphic Design by Philip Meggs, as well as periodicals including the New York Times Magazine, Wired, Metropolis, Émigré, and Graphis. He has lectured and taught internationally and his work is in the permanent collection of the Cooper-Hewitt National Design Museum.
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Emily has spent over a decade in agencies and branding firms in Asia and North America leading talented, passionate teams to build brands that live long beyond promotional campaigns. She believes that powerful brands begin with people who care, doing work they love. This belief is the lens through which she views her clients and her teams.
Raised in Singapore and educated in the United States, she has a natural understanding of Eastern and Western culture.
Her work has helped amplify and extend brands like Chipotle, Coca-Cola, Cathay Pacific, Audi, Landsend, Harley-Davidson Singapore, Motorola, NASDAQ, United Overseas Bank, Novartis, and Merck, while winning many awards.
She has an MFA in Visual Communications from the California Institute of the Arts and a BFA in Graphic Design from Daemen College.
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Anita, owner of Current Issue BV, (we like to work with them) would rather do great work than write her bio. Even though she’s led projects for Wieden+Kennedy, DreamWorks SKG, Razorfish LA, and Warner Bros., she insists nobody reads bios and the work should speak for itself.
Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.
Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.
When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.< BACK
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