I began designing in 1983 when I was studying acting. In my dorm, there were loads of graphic designers. I’d stroll around the floor at night ogling their work, imagining ways to fix the design problems on their desks. I quit the theatre program and transferred to visual communication.
I’ve worked in digital, print, television, consumer packaged goods, and B2B software marketing. I’ve worked on the biggest and some of the smallest brands. I design, write, and create custom fonts, build custom web applications, and always focus on brand experience. I think about customer experience all the time because it’s the key to building great brands.
Building a Great Brand
I like to help clients build great brands one experience at a time. I believe creating a brand people love begins with creating a business you love, a mission that inspires the passion and dedication of staff, and products and services customers love. The right design, strategy, and messaging help create these things, but without the full commitment of owners and top management, results can be disappointing.
Designing a Lovable Business
Lovable businesses can leverage design and strategy to become lovable brands. To build a lovable brand, start with a product or service you love, do business in a way that makes you happy with your place in the world, and in everything you do, design and build experiences that make your customers smile. Oh, and I can help too.