Atlantic Screening

Atlantic is a nationwide supplier of background checks headquartered in South Florida, not far from the Jupiter Lighthouse depicted in its logo. A lighthouse is a bit like a background check for the water.

Our 2020 relaunch of the Atlantic brand aligns their digital and print experience with the vibe they already had — friendly, lighthearted, tech-savvy, and focused on providing great customer service.

The website’s dynamic pricing feature lets visitors see pricing in real time while building the necessary service package. After they create their quote, the site offers an opportunity to immediately e-sign Atlantic’s service application and sends the quote via email.

In the site’s back end, Atlantic’s staff can edit pricing, view a feed of recent quotes, or generate new ones, which they can email to clients at the touch of a button. Customers love not waiting to see prices and sign up, and management loves it because it converts.

The site uses a custom WordPress theme. The pricing feature and its back end are built with Ruby on Rails and Javascript.