Luke’s Ice Cream
Luke’s is a hard-working, Florida-based ice cream manufacturer with a friendly atmosphere and they make some of the most wonderful things I’ve ever tasted. For their web re-launch, I re-interpreted their brand’s trippy, tutti-fruity visual identity to drive the tone and design of their new custom WordPress site.
First, we re-designed the master brand (the one in the red can) and sugar-free brands, then helped launch Coke Zero, the first sugar-free cola marketed to men, and the company’s most successful new beverage in decades.
